Designer Clothing Store · Sarabha Nagar, Ludhiana · updated 18 July 2026
3.7 ★(183)Google rating
Open now · closes 8 pm
About shop
Sage couture is a designer clothing store in Sarabha Nagar, Ludhiana, rated 3.7★ from 183 Google reviews. Reviewers most often mention collection, fitting, craftsmanship.
Sage Couture in Sarabha Nagar offers a variety of Indian ethnic wear for women. Customers praise their collection, detailed craftsmanship, and thoughtful designs. Many find the outfits unique and appreciate the customisation options. However, some customers have reported issues with late deliveries, poor after-sales service, and fitting problems, especially when making full upfront payments. It's a place for distinctive styles, but some experiences suggest caution with service and delivery times.
Many customers return to Sage Couture, finding it their first choice for outfits and appreciating the consistent quality and service over multiple visits.
Yes — it's known for Indian ethnic wear, and customers praise unique and varied collection.
Who should I ask for at Sage couture?
Ask for Japnish (professionalism, patience).
What is Sage couture best for?
Good for party wear, weddings, pre-wedding outfits and e-shoot outfits.
Do customers keep going back to Sage couture?
Yes — many customers return to Sage Couture, finding it their first choice for outfits and appreciating the consistent quality and service over multiple visits.
Anything to know before visiting Sage couture?
Several customers mentioned issues with outfits not being ready on time, with some experiencing significant delays. A number of reviews highlight poor after-sales service, with complaints about unreturned calls, unaddressed issues, and unprofessional attitudes.
Showing 60 of 183 reviews imported from Google. Ratings and counts are Google's.
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Prakriti Mago
★★★★★ · Feb 2026
I’ve shopped from Sage multiple times and I’m genuinely impressed every single time. The fabric quality is premium, the stitching and finishing are flawless, and the designs are both trendy and timeless.
And about the host, Japnish is the warmest person you can work with. You can tell a lot of thought and passion goes into his collection. It’s rare to find a brand that balances style, comfort, and affordability so well. So proud of his journey — definitely worth checking out!
Reply from Sage couture
Thank you prakriti!
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Simar Arora
★★★★★ · Feb 2026
I cannot recommend this couture store enough! Every single time I’ve needed an outfit especially at the very last minute, Japnish has never once said no. The level of dedication, professionalism, and commitment to delivering on time is truly rare.The finishing of the outfits is always amazing. Every detail and stitch is perfectly placed and the final look always exceeds my expectations. What makes the experience even more special is the warmth and genuine nature of the service. I don’t just feel like a client, I feel valued and understood each time. The positive attitude and willingness to go the extra mile make the entire experience unforgettable.
If you’re looking for couture with flawless finishing, last-minute reliability, and a welcoming atmosphere, this is the place. Truly a wonderful experience every time!
Reply from Sage couture
Thank you so much simar!
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Piyush Kakkar
★★★★★ · Mar 2026
I recently visited Sage Couture while looking for a partywear suit for my brother, and I must say it was a wonderful experience. The store has an amazing variety of Indian ethnic wear for both men and women. I was especially impressed by their beautiful embroidery work and their unique hand-painted suits — truly eye-catching and different from what you usually find.
Although I couldn’t make a purchase this time due to the longer wait period (around 10–20 days depending on the design), the quality and craftsmanship definitely make it worth considering in advance.
A special mention to the staff — they were extremely polite, understanding, and helpful throughout my visit. They patiently explained everything and made the experience very comfortable.
Overall, a great place for anyone looking for elegant and unique ethnic outfits. Would definitely recommend!
Reply from Sage couture
Thank you so much piyush sir!
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Anubhav Maheshwari
★★★★★ · Feb 2026
From the very first consultation to the final fitting, Japnish and Sage team was incredibly professional, patient, and detail-oriented. They took the time to understand exactly what I wanted, suggested designs and fabrics that suited my personality and wedding theme, and ensured every little detail was perfect. They took a bit more time but it was worth it. Thank you for making such a gorgeous designer outfit, for a fraction of the price, for one of the biggest days of my life.
Reply from Sage couture
Thank you anubhav!
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Gurpreet Kaur
★☆☆☆☆ · Feb 2026
Worst experience
After money is in their hands, customer is a ‘ NOBODY ‘ for sage couture. NEVER EVER RECOMMEND TO GO AND TRUST THEM.
You ll only get Fake promises at their store. Waste of time !
Reply from Sage couture
Hey gurpreet mam, we definitely want to hear the problems you faced for better service in future
Please connect with us at 9988117793
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shreya jain
★☆☆☆☆ · Jan 2026
Very bad after sale service, poor fits even after charging for alterations and very unprofessional when delivering the outfit , they don’t call and put wrong address for rapido and rapido charges from us and then they say u should have asked us . And rapido guy says address is wrong so where to deliver , no coordination with customer whether you are available before sending the delivery. the staff is really rude . And they donot answer calls on any number . As they are not ready to accept their mistake.
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Khushi Gupta
★★★★★ · May 2026
Really impressed with the collection—the fitting is spot on and the craftsmanship is exceptional. Each piece feels thoughtfully designed 🫶
Reply from Sage couture
Thank you khushi!
We’d love to have you again
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Mohini Bansal
★☆☆☆☆ · Nov 2025
Sage cotoure ludhiana sarbha nagar very poor service. Done commitment n doesnt complete it on time . Harass customer , bycott sace cotoure never gone purchase again from here and genuinely advice others not to waste your time and money on this shop n brand .
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Pranay Jhanji
★☆☆☆☆ · Feb 2026
Very poor after-sales service and unprofessional attitude toward customers. The overall experience was disappointing. Will not visit again.
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GARG PLASTIC
★☆☆☆☆ · Nov 2025
“One of the worst service experiences I’ve ever had. I placed a dress order, paid the full amount upfront, and then spent over a month chasing them with zero results.
Their attitude is even worse than their service. Extremely rude, unprofessional and disrespectful while talking to customers. Instead of taking responsibility, they shift blame and behave as if they’re doing a favour by even responding.
This place is pure time waste and mental frustration. If you value your money, your time, or basic respect, avoid this service completely. Ordering here is basically inviting unnecessary stress and disappointment.”
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Mridul Gupta
★☆☆☆☆ · Nov 2025
Absolutely terrible experience with this couture. They completely ruined my outfit — the fitting, the design, everything! For something that calls itself a “couture,” the work and finishing were beyond disappointing. No professionalism, no accountability, just false promises. Would never recommend this place to anyone who values their clothes or their time. extremely poor
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Hashmeen Kaur
★☆☆☆☆ · Nov 2025
Very very very very very poooor service
No value for time
No value of someone calling multiple times
I booked kurta pyjama one and a half month before .. when i called they had sent to warehouse back telling that its ready and you didnt come to pick so it has been sent to warehouse … next day i call what i get to know from MRs AnU’s son ( owner)
That sorry we could not match the cloth for salwar , get it done in pants
2 days before the event they are informing this and is definitely giving a choice pick any instead will get that ready ( but please notice nothing is free that too is chargeable) ..above that again you call multiple times noone is bothered to address .. even duec to there own negligience and hen delayed delivery ,, then again hey offer we ll send the item to your place .. still being soo cheap that they cant even pay 50 rs to rapido person … such a worsttttt experience … such irresponsible and totally unprofessional … worstest ever
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TARUN BANSAL
★☆☆☆☆ · Dec 2025
Very poor service . Very poor quality. Never pick phone . Fake studio. Zero professionalism.Zero curtsey.Take 100% advance while booking and later don’t listen at all.Very late delivery.
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renuka jajunda
★☆☆☆☆ · Oct 2025
I have been calling them multiple times and also have shared pictures on WhatsApp. No one is really bothered to share the prices or even sell the product they have.
If their sales before service is this worst. I am glad I didn’t buy anything to experience the service after sales.
They show so many pictures and videos on Instagram but really not bothered to real sales.
Also added the screen shot of WhatsApp.
It’s been 5 days but their is no response
Reply from Sage couture
We’re sold out for next 1 month
Currently not accepting any orders
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Khushi Sachdeva
★☆☆☆☆ · Feb 2026
Worst experience. Fake promises only at their store!
Would never recommend to trust them .
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Jhony Garg
★☆☆☆☆ · Nov 2025
Worst service,only laare ,fir aap unhe bolte hai to yeh log ladne ko padte hai ,no customer care at all
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Divyakshi Jain
★☆☆☆☆ · Nov 2025
worst store experience, they take full payment and don’t even call if the piece is ready or not. When we come for trial there are fitting issues and no alterations are done
Reply from Sage couture
Hey mam
We can check your article was ready on time but you didn’t came for the trial for a long time!
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Omesh Goyal
★☆☆☆☆ · Mar 2025
Very poor service.
No value for time.
Had to visit 4 times, still the costume wasn't ready.
The tailor could not fix the problem even after three trials.
Not recommended at all.
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Charan Chawla
★★★★★ · Feb 2026
Always a great experience. Excellent craftsmanship
Reply from Sage couture
Thank you charan!
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Vasu Aggarwal
★☆☆☆☆ · Jan 2025
Never buy anything from them. We gave them order for my Wife’s dress in FAMA exhibition held in Jalandhar in October and even paid them full amount. Till date we haven’t gotten the dress from them. Nor have they returned our money. Such bad people and don’t even take the call.
Request to everyone that please never ever trust this brand for anything
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snow why
★☆☆☆☆ · Oct 2024
Worst shop I have ever visited , threatening customers , not keeping their words , wastage of time and money .
If someone has extra money then they are most welcome to visit but if money matters don’t go there even if it’s last shop in the universe .
Worst owner , just care about themselves , before taking money they are like only the customer exists and after taking money NO Value at all .
Worst worst experience .
What they need money afterwards bye bye
Owners are goons .
If it’s in my hands I will give them negative stars.
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janhavi jain
★☆☆☆☆ · Nov 2023
This is the most pathetic boutique in Ludhiana. I visited them for the first time and ordered a coord set and there delivery time was ten days as per there commitments. However, we went after 20 days and it was still not ready and next day they are calling and saying the piece is no longer available. Only thing they want is full payment and the most arrogant behaviour of the owner. You will find the same thing at a cheap price and with much better quality. Pathetic boutique and staff.
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HARLEEN Kalsi
★☆☆☆☆ · Jun 2024
Our function was on 6th June and they promised to deliver our dress by 4th and our function was spoiled bcz we didn’t got our dress ! Worst experience with them!! They say it’s our arrogance but they ignore there behaviour with me ! Not picking my 30-40 calls a day!! Never replying on time !! They just want full payment in advance and they never give your dress on time ! So that you have to pick it incomplete and you don’t have any other option!! Moreover they say that everyone was satisfied except me !! But all were highly dissatisfied with there services !! They was not even ready to return our money even on the last moment our function was on 6th June night ! We were there for the pick up of dress at 12:30 in the afternoon ! And we didn’t received it ! They make fake promises and they r such a fake persons ! They r so sweet of mouth until last moment they show there real face!! They act so abusively ! Never gonna visit them again! Worst staff and service!! Poor quality ! Poor service !! Poor staff !! Just high prices nothing else !! They just give you fake hopes!!
Reply from Sage couture
Dear Harleen,
We have reviewed your order and found that it was completed as agreed. Despite the challenges faced due to your conduct, we managed to finish the custom outfit. From the outset, we communicated clearly that the delivery would be at the last moment, and your entire family, including the bride, was satisfied with the final trial.
We strive to provide the best service and meet our clients' expectations. However, the disruption to your function was not due to our efforts but rather it was due to your arrogance
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048Heena Oberoi
★☆☆☆☆ · Oct 2024
Worst experience ever purchased one engagement dress for my wedding purpose . Old piece given by them low quality stuff and 8 times they took for alteration till the end day of engagement just saying that “ Abhi ho rha hai g , abhi wait krlo g , next time aa jna g kal aa jna G “ . For alteration even they demanded money without pre informing the charges by saying its our rule no regard to the customer given , only money centric approach towards the clients .After the alteration owner said bill was of 1000 but we gave u a discount of 500 as if he is giving his clients some extra bonus even the staff is a big liar as ruled by the owner
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SAHIL Goyal
★☆☆☆☆ · Jan 2025
They are not at all accountable for anything, there was an article missing in my order and they said it will be delivered within a day and it was carried on for 2 days. After that they said there was no such article present in the order. Worst experience ever.
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Ayushi Garg
★☆☆☆☆ · Feb 2022
Worst experience ever. The owner was very rude and arrogant. His primary concern is money minting and not customer satisfaction. They don't value the customer's time and money. Delay was unbearable and service was pathetic. Will not recommend anyone to get their clothes stitched from here. You'll find the same clothes at a cheaper price elsewhere. The worst thing was that instead of being apologetic about their behavior, they were full of lies and excuses.
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Ranu Chhabra
★☆☆☆☆ · Nov 2024
Very bad experience . Negligent behaviour by the owner & staff . They took full payment in advance & did not deliver the outfit in time . Fitting not done at all .Payment taken but work not done as expected . I will never recommend this place to anyone .
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Bharti Mittal
★★★☆☆ · Aug 2022
I bought a drape saaree from this boutique online via having telephonic conversation. It cost me of 27k and same saaree is available in near locality with amount of 24k. But due to size issue I had to order it online from this boutique. Designer is good but his staff is less efficient as they have altered the saaree in such a wrong manner that it had ruined my own function. I have to get it refixed to least possible way so that it may become wearable and that alteration costed me 5k. When I told him about the same issue he said that he will refund me some amount but Invain. It has been a month and there is no point of communication regarding same. I thought he must be having some sense of responsibility towards his customer but Invain.
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Navneet Natt
★★★★★ · Mar 2024
The work at Sage Couture is absolutely beautiful! I got my pre-wedding outfits, e-shoot outfits, palla, and bridesmaid suits custom made from Japnish and the team at Sage Couture. Their handwork is absolutely exquisite with the finest precision you will see. I appreciated them keeping me in the loop, sending photo updates along the way to keep me involved in the design process of my outfits, to ensure that I had the wedding outfits of my dream!
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Balwinder Hunjan
★☆☆☆☆ · Jun 2024
Worst experience with them! They didn’t delivered my dress and my occasion was spoiled due to them ! They make fake promises
They act so sweet to you in the starting and in the end they show there real faces
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Sakshi bassi
★★★★★ · Dec 2023
I loved the way my outfit was delivered on time without any alterations and the customisation was on point. Will be posting pictures soon
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Vipul Budhiraja
★★★★★ · Sep 2019
I am a Ludhianvi
And I travelled 235 kms for Japnish urf Sage Couture.
I went to Ambala to the obvious saree points
And came back with just one thought
"You cannot find customisations and dealings better than Sage Couture."
Variety, Budget, Sales persons, Customer Satisfaction, After Sales Service,
*Apnapan*
You get everything here.
Thanks Japnish
God bless u🙂❤
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Yuvraj Arora
★★★★★ · Aug 2022
First of all the location is in the prime area or middle of ludhiana. Second thing is that the staff is very cooperative. The price range is also perfect.
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Ashveen Kaur
★★★★★ · Aug 2022
Amazing experience, the staff is cooperative & friendly! Their collection is also amazing & very up to date!
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Vagisha Maggu
★☆☆☆☆ · Jun 2024
Worst experience with them.....they don't anything about fitting .....whatever I have mentioned to them they exactly did opposite of it.....all of my dresses were spoiled because of them.....pathetic services
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Crafts Unthreaded
★☆☆☆☆ · Jul 2024
Poorer of the poorest services ! Ordered an article 2 months back and still haven’t received despite being reminded sooo many times .
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Mandvi Singh Chauhan
★★★★★ · Apr 2024
My experience was really good. I would recommend this to everyone. :)
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Anshika Bajaj
★★★★★ · Apr 2024
Very designer stuff here, i loved the collection. Must visit♥️
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varun sachdeva
★★★★★ · Feb 2020
Collection is awesome and updated. Prices are very economical and the staff is also friendly
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Sanjam Makkar
★★★★★ · Jan 2023
Different articles than market. Good quality fair charges. Value for money
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Naina S
★★★★★ · Apr 2024
Hands down the best place in town to buy some gorgeous outfits❤️
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Guneet Makkar
★★★★★ · Aug 2023
Best collection. Loved the service and fittings.
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lcpa ldh
★☆☆☆☆ · Dec 2025
Very poor poor service
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Aseem goomber
★☆☆☆☆ · Aug 2022
Inexperience Staff and poor fitting!! Complete waste of money. Don’t fall for low prices.
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Rekha Anand
★★★★★ · Dec 2023
Lovey quality suits if you are looking for something a bit different and special.
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Chahat Sharma
★★★★★ · Apr 2024
Brilliant collection and great customer service
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Shruti Sofat
★★★★☆ · Feb 2022
It's good.i recommend this place.u get good partywear clothes
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Simardeep Singh
★★★★★ · Sep 2022
Excellent collection. Best prices
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LUCKY WALIA
★★☆☆☆ · Nov 2022
It kinda sucks
Wouldnt recommend honesty
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Kuwar Singh
★★★★★ · Jun 2020
Japnish is a great host and extremely helpful! 👌
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Chandni Seepal
★★★★★ · Sep 2022
I love shopping 🛍️💸and sage is first choice of mine
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Vansh Vasudeva
★☆☆☆☆ · Dec 2024
Worst experience ever..
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Ram Saini
★★★★★ · Dec 2021
Nice and clean shop to visit to have designer dresses.
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